Case Study

4 Alumilite improved customer education and support and drove a 45X ROI with Emotive

Galesburg, MI
alumilite.com

$350K+

in sales, first 3 months

45x

ROI

10%

click-through rate from SMS
“Emotive’s guaranteed ROI was a no-brainer. Once we got into the conversations, we were like, ‘Oh, if we don't make the money that we think we're going to make, they would literally give us that money back...’ Our first campaign text outperformed anything that we were even anticipating. We've had over a thousand orders already just from the ‘10% off’ offer that we give if you sign up for our text-based marketing.”
Caton Vance from Alumilite

Challenge

Before Emotive, Beardbrand was looking for ways to scale a personal stylist experience with all of their eCommerce customers. Online shoppers have different needs for the product (beard, hair, and body) and different grooming techniques. Beardbrand was looking to deliver a hyper-personalized experience to each shopper depending on their individual needs.

Solution

Beardbrand integrated Emotive SMS with Shopify and created a text message quiz that allows them to automate personalized recommendations that feel human and personalized. Based on the needs of the customer, Beardbrand is able to scale a real-time recommendation to improve conversion rates.

Results

After launching the eCommerce text message quiz, Beardbrand saw a 26% click through rate and a 12% conversion rate. Within months, Beardbrand started driving a 10% increase in sales per month using automated, two-way text message conversations.

About Beardbrand

Since 2012, Beardbrand has been dedicated to providing educational and inspirational content to help men Keep on Growing. Our line of highly versatile grooming products for beard, hair, and skin supports an ever-growing online community that boasts over one million YouTube Subscribers. Beardbrand has been featured by GQ, Men’s Health, Forbes, Fast Company, Shark Tank, and more.