October 04 2021

5 Undeniable Ways that Video Improves Your SEO Rankings

If you’re not using video to improve your SEO ranking, you’re missing out on a huge market. Here are 5 reasons websites with video do better than those without!

It’s a well-known truism that content is king. If that’s the case, then video content ranks higher than royalty.

The shift towards video content online has completely redefined the world of digital marketing, with a whopping 74% of all internet traffic now being made up of video on websites. So why is this shift so pronounced? The truth is that websites with video simply rank higher.

This means that video content is much more likely to be viewed than simple text content because Google says so.

If you’re wanting to stay ahead of the curve, then video content should be your first priority. Read on to find out why websites with video rank better.

Algorithms Prefer Websites with Video

Any content market worth their stripes has spent countless hours trying to navigate Google’s search engine algorithms.

These algorithms, such as Google Penguin, dictate where your site shows up on search results, so they’re pretty important.

For those pondering the effect of video search on Google, just know that a webpage with video content is 53 times more likely to receive a top ranking than one with no video content. This is because video content is considered to be “richer” and more high quality, therefore more worthy of people’s time.

Video Content is More Memorable

The goal of content is for it to be memorable, as this translates to paying customers.

Studies have shown that video content is able to be recalled and remembered by customers for much longer and much more clearly than non-video content.

Viewers on average remember 95% of something they see in a video, compared to 90% in a text.

Video Translates to Revenue

Video quite simply means money. The impact that video on websites has on a consumer is much more powerful than text, image, or sound content.

A person who has seen a video of a product are considerably more likely to then go on to actually buy the product, as the message stays with them for longer.

Google has released figures which truly demonstrate why businesses should create a video website; 50% of internet users look for videos related to a product before they consider buying it.

Video is Better for Mobile

If you’re new to SEO video marketing, the first thing you should know is that mobile is best. Rankings are determined by how mobile-friendly a website is, with mobile-friendly video content rising to the top of the pile.

The majority of video streaming now takes place on mobile devices. Moreover, video content on mobile is more likely to keep a viewer’s attention, with the average mobile viewing session on YouTube lasting 40 minutes. This all helps boost your rankings.

Video Content Gets Shared

Put simply, people are much more inclined to share rich video content than any other type of content. Much of what drives local video SEO is the so-called “bounce rate”.

This essentially means how engaging people find your content, and how likely they are to share it with others. A share-worthy video is worth a lot more for your ranking than an equally share-worthy article or image.

Learn More

To learn more about how websites with video can boost your profile, or anything else about turbocharging your SEO, don’t hesitate to get in touch with us today.

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