The need to create a strong social media campaign is enormous. Why? Because customers notice when there’s a bad campaign and more importantly, they remember.
According to Webbiquity, 83% of customers have had negative experiences with bad social media marketing.
Whether the campaign was patronizing, condescending, or just plain offensive
Looking for a social media marketing strategy that works? There’s no need to reinvent the wheel. There are companies out there killing it right now – all you need to do is learn from them.
Watch and learn from these three campaigns:
1. J.J. Watt’s Houston Fund Relief Fund
You thought we’d start with Nike or another big advertising hitter, right?
Few social media marketing trends galvanized public support from the ground up like J.J. Watt’s Houston Flood Relief Fund Campaign.
Watt, a defensive player for the Texans NFL team, felt the need to pick up with public and private industry left off and set up a page on his website to encourage donations to help Texans left homeless after Hurricane Harvey.
He set out to raise $200,000 but raised $37 million in three weeks with the help of social media.
Key takeaways?
Share your message with influencers who share your interests and might want to partner with you. Part of Watt’s success was the result of heavy-hitter philanthropists like Ellen DeGeneres donating and sharing the message on their own social media pages.
2. KFC 11 Herbs and Spices
Have you built a loyal following already? Whatever the size, you can surprise them with hilarious marketing tactics and strike gold.
The all-star team at Wieden+Kennedy reorganized KFC’s Twitter in 2017 so that the fast food firm followed only 11 accounts: the five Spice Girls and six guys named Herb.
Then, they waited, which is all you need to do on Twitter.
On October 19, their efforts paid off when a follower noticed that KFC’s Twitter account was trolling everyone by following – you guessed it – 11 herbs and spices.
Twitter exploded, and it generated an advertising campaign that resonated with followers because it was somewhat organic.
What should you take away from Wieden + Kennedy?
First, let subtle fun guide your social media strategy on Twitter. Customers love discovering a well-played joke.
Second, create a social media campaign that’s rooted in your customers. Whether you plant it yourself or you notice a trend among your following, go with the crowd and get in on the moment.
3. John Mayer’s The Search for Everything
A music legend like John Mayer should have a team of marketers to launch his records, right?
That may be true, but the singer-songwriter took to Instagram himself to promote his most recent EPs last year.
Mayer used Instagram Live to perform songs, talk to fans, and share stories about making the record. The Live sessions paired well with the campaigns the record label ran, but more importantly, they connected Mayer to his audience in a way a billboard never could.
Transform Your Social Media Marketing Strategy
A social media marketing strategy is the key to success online, and each of these campaigns had a clear plan that, when executed, wowed customers.
Are you ready to awe your customers and grow your business? Get in touch with Social Motion today.
