SEO can do a lot for your business. It can raise awareness about your brand, and drive traffic to your website. Those are great things, but you also want to increase your bottom line, too. Check how to increase revenue from search traffic.
During the first quarter of 2018, only 2.59% of e-commerce website visits led to purchases. That figure is down from 3.02% during the previous quarter.
That number is depressingly low. Luckily, you can learn how to increase revenue on your website. Here we’ll work on increasing sales revenue from organic search traffic. Read on.
What is Organic Search Traffic?
There are 2 kinds of website traffic. Paid and organic. Paid traffic means that a person clicks on your website from an ad you paid for or as a link from another website.
Organic traffic is the opposite of paid. In this case, a website visitor lands on your page because he or she found your website through search engine results.
People who come to your page organically are free prospective customers. Yet, that doesn’t mean they come easily. There are ways you can make it more likely for people to click on your page and for them to convert to costumers.
Check out these 4 key SEO solutions to help drive traffic to your site.
Increase Average Order Value
One way that you can increase your revenue from organic traffic is to boost the total dollar amount each customer is spending on your site. In other words, get them to place a larger order.
Amazon is excellent at doing this. You’ll notice that as soon as you put an item in your cart, Amazon recommends other products that compliment what is in your cart.
These products are visible throughout the checkout process as well as on product pages. You could offer free items when customers spend a certain dollar amount. Or free shipping if they spend over x dollars.
This is a great way to get more revenue from each order. You can also increase the number of people who find your page organically.
Fix Links
One of the ways to rank for a keyword you want is to gain page authority. You can do that by building quality links.
One of the simplest ways is to fix broken links to 404 pages. It’s unavoidable that as web pages move, are edited or shifted, URLs no longer work.
One of the easiest ways things you can do is reclaim lost link equity from 404 pages. Use a broken link tool to find and fix these 404 pages on your website.
It’s unavoidable that your website will change over time. If it didn’t, it would soon become obsolete and irrelevant. Plus it would rank lower on search engines if it wasn’t being updated periodically.
When you change anything on your site, likely URLs will be modified. And you’ll end up with a few 404 pages.
Taking the time you need to fix these dead ends will boost your page authority. the higher your page authority score, the higher you rank in search engines.
After all, customers can’t shop on your site if they don’t find you.
Final Thoughts
These are just a couple of ways on how to increase revenue from organic search traffic. As you implement these you will see an increase in your revenue. Then you can tackle more ways to increase revenue.
Review these 5 tips to improve organic search traffic.
