User Experience: What Is It and Why It Matters
The massive rise in mobile device usage in recent years has created a buzz around UX, which is short for user experience. Using a smartphone or tablet to browse a website that has not yet adapted a responsive website design can be a very frustrating experience. In the age of mobile devices, brands and businesses […]
Beneficial Mobile Apps for Social Media Management
Today, social media marketing has become the most efficient one over all sorts of marketing. Since traditional marketing is losing its importance, social platforms have almost turned into the only medium of marketing for brands. Many aspects have to be kept on track when it comes to social media marketing. This has led to the […]
What is Google AMP and Is it important for SEO?
With more and more users operating the websites on mobile devices, it is imperative to optimize the mobile website loads quickly. If Google finds your page loading slowly and having high bounce rates, they will rank it significantly lower in SERPs. We know it is essential to speed up our mobile website and make it […]
9 Simple Steps on Structuring an All Star Social Media Team
The structure of your social media team is one of the most important factors in your business’s social media presence and overall success. Here’s how its done! In 2018, it feels like a company can live or die by the quality of its social media presence. That’s not too far out. Social media ad spend […]
Why Having a Social Media Presence is Essential!
Having a social media presence is essential in today’s online marketing environment. You’ll attract new customers, evolve with the market and stay in touch with your existing customers. Social media usage has grown to a huge proportion of the world – with over 2.5bil users. Spending at least some of your marketing time improving your […]
3 Reasons You Need a Corporate Social Media Policy
If you’re a regular follower of our site, you already know how much we love social media. Especially when it helps businesses grow. But while social media can be your greatest marketing ally, it can also cause problems that paint your company in a negative light. Since any employee can write anything on a social media […]
Surprising Social Media Facts and Statistics That Matter for Businesses
There are two words that can simultaneously excite business owners and fill them with dread: social media. On the surface, social media seems like a great way to connect with users and build a brand. But dig deeper, and you’re bound to find more questions than answers. Social media is an ever-evolving beast. It moves […]
How to Provide Great Social Media Customer Service
Around 67% of customers use social media platforms like Facebook and Twitter to resolve their issues. If you want to excel at social media customer service, you’ll need to equip yourself with knowledge. Nearly 70% of consumers say they’ve used social media for customer service purposes at least once. Customer service is a viable aspect of social […]
Writing for Social Media: How to Write Better Social Media Posts
There are 3.2 billion social media users in the world right now. That makes social media a critical component for your business’ success. Writing for social media, however, is different than the type of writing you would ordinarily do for standard ads or your website. If you’re not writing effectively, then you’re missing out on tons of income for […]
Don’t Get Left Behind: The Importance Of Social Media Marketing For Business Owners
It’s 2018 and you’re not taking advantage of social media marketing? Wait, what? It’s time to get real; social media marketing is without doubt one of the most beneficial and not to mention easiest ways of gaining both new business and brand awareness. So what’s going on with you guys? According to Hubspot 90% of […]
