Not Just Content: Use Cases for AI in E-Commerce Marketing
Black Friday and Cyber Monday – BFCM for the seasoned e-commerce veterans of the world – is just around the corner. This time of year offers unparalleled opportunities to boost sales and profits, but can also be a depressing money pit if you aren’t optimizing your campaigns properly. It’s essential to start early, but also […]
Supercharge Your SMS Budget with First-Party Data
Black Friday and Cyber Monday – BFCM for the seasoned e-commerce veterans of the world – is just around the corner. This time of year offers unparalleled opportunities to boost sales and profits, but can also be a depressing money pit if you aren’t optimizing your campaigns properly. It’s essential to start early, but also […]
Turbocharge Your E-Commerce Email Campaigns with First-Party Data
E-commerce marketing isn’t just a plug-and-play volume game anymore. Long gone are the days when any reasonable ad would reach your intended audience and bring back ROAS that would make modern marketers blush. Saturated markets, AI creating a higher baseline for acceptable content, and the advent of software changes making third-party cookies useless have forced […]
